Eyewear

Giorgio Armani was born in Piacenza, Italy, year 1934. He originally studied in science, and then gave it up to pursue photography, before being called up for national service in 1957.

Giorgio Armani then worked in a department store, La Rinascente, as a window dresser.

From 1961 to 1970, Armani also worked with an well-known designer in fashion house Nino Cerruti. In 1974, with his partner Sergio Galeotti, he established Giorgio Armani with menswear, introducing a womenswear in 1975.

Later Emporio Armani established a brand targeted toward a younger market with the arrival of Giorgio Armani Eyewear and Sunglasses suited for everybody, which offered outstanding designs.

Among the Armani accessories, the eye-wear collection appears to enjoy continuous success. The Armani glasses are produced since 1988 by Italian designer eye-wear specialists.

Originality, ingenuity and innovation.

The Versace brand finds its inspiration in classical design, reinterpreted with a bold modern taste.

Versace aficionados will be delighted with an eyewear and sunwear collection of incomparable excitement and luxury.

A leading lifestyle brand for the modern man and woman

The Versace collection is designed for those who choose to express their strength, confidence and uniqueness through a bold and distinctive personal style.

Versace eyewear and sunwear feature:

A broad mix of sensuality, elegance and glamour -- perfect for those who crave the limelight.

Designs that range from edgy to classic.

Multiple variations of the legendary Greco and Medusa logo designs in both strong and subtle renditions.

Dior eyewear is a fashion-forward collection that has reinvented the word - style! Over the years, the Dior brand has has been a steady and uncompromising leader in style. The Dior designer eyeglasses collection, is big, bold and highly distinctive. Dior sunglasses offer contemporary styling fused with classic designs, to offer a stunning collection. With the integration of Swarovski crystals into a number of Dior's frames, this collection sparkles. Vintage style and a glamorous look characterizes the Dior Eyewear collections. Dior sunglasses and optical frames seduce thanks to their sophisticated lines of vintage style and couture trimming. dior designer eyeglass frames Inspired by the creative heritage of the brand, the Dior collections have generous sizes and geometric lines to give the typical authenticity, charm and elegance of the Maison. Colours play their part in the elegance and the various shades do not pass unnoticed. Marked out by its cannage theme, which is the Maison's icon, and embellished with precious ornaments, Dior Eyewear collections remain faithful to the griffe's charming style.

We're pleased to present Marc Jacobs Sunglasses latest collection. An introduction of a new model line of prescription frames and sunglasses are defined by sparkling, linear design and with stylish and unique parts. The Marc Jacobs Sunglasses line is characterized by an elegant padlock, inserted at the tenon of the sides. Marc Jacobs offers his signature sunglasses collection this season. Unique details and modern styling make each MJ model exclusive and unusual. MJ shades are made of high-quality durable rims and lenses that guarantee maximum ultra-violet protection. The typical MJ logotype is incised on the metal or hot-pressed on the out of temples. Perfectly refined yet distinctive details add an attractive flexure to the sunglasses collection. The Marc by Marc Jacobs Collection makes fashionable statements with metal rims zigzag open-work design, metal ornament between the temples and front, metal ornamented aperture at the tenon of acetate temples and a strip along the front covered with small nails.

Tory Burch is an attainable, luxury, lifestyle brand defined by classic American sportswear with an eclectic sensibility, which embodies the personal style and spirit of its co-founder and creative director, Tory Burch. Perceiving a void in the market for a sophisticated American aesthetic at an accessible price point, Tory wanted to create stylish yet wearable clothing and accessories for women of all ages. Tory Burch was launched in February 2004 as a lifestyle concept with multiple product categories including ready-to-wear, handbags, shoes and jewelry. The Tory Burch eyewear collection has been launched in November 2009.

Juicy Couture eyeglasses eyewear for women offer looks, precision, functionality and innovation for today's modern woman. Stylish Juicy Couture eyeglasses eyewear feature frames with appealing fashion designs. Juicy Couture was founded in 1994 by Pamela Skaist-Levy and Gela Nash. The Juicy Couture brand was popular on the West Coast of the United States. The fashion line focused on comfortable women's sweat suits and sportswear. Juicy Couture added collections for men and children in 2002, and bathing suits and accessories for women, including shoes, handbags, glasses and jewelry were added to Juicy's line in 2004. Juicy Couture eyeglasses are appealing on so many levels. Couture eyewear crosses over the traditional boundaries of design by developing sophisticated style by blending rectangular geometry with curvy accents. Juicy created a stunningly classic but cosmopolitan image. A lineup of models mostly featuring single width arms is complimented with a sprinkling of trendy wide armed standouts. They're immensely desirable! Juicy Couture eyeglasses are resoundingly appealing on so many levels. Developing sophisticated style by blending rectangular geometry with curvy accents. Juicy Couture eyewear is 'statement' eyewear for today's woman.

BCBG is French for "Bon Chic, Bon Genre", which translates to, "Good Style, Good Attitude." An attitude interpreted through an eyewear mix of spectacular materials and innovative designs - from the modern and elegant to the bold and fashion forward. BCBG Max Azria Eyewear defines global trends with a combination of European sophistication and American spirit. Founded by designer Max Azria in 1989, the BCBG MAXAZRIA brand features fashion-forward designs that combine European sophistication with true American spirit. Women's frames feature faceted and textured metals, bronze and acetate combinations and sophisticated semi-rimless designs. The men's line boasts an impressive angular and geometric shapes in full acetate, metal-acetate and semi-rimless styles.

The accessible fashion line of the coveted Giorgio Armani brand targets young, urban style seekers who crave affordable fashion with an edgy twist. The Armani Exchange brand includes product offerings from men's and women's ready-to-wear clothing to accessories, underwear, and eyewear. The eyewear collection, which embodies a youthful sophistication, exudes a mix of polished Hollywood glamour and urban energy. For those who want accessible fashion with an edgy twist, these styles bring out your inner young, urban, sexy, and cosmopolitan you. This eyewear line exudes a mix of polished Hollywood glamour with pulsating urban energy, and embodies a youthful sophistication casual elegance that is Streetwise, sexy and essentially Italian.

This is one of the most famous brands in the world, and surely one of the most renowned in the eyewear market. The Gucci collections offer a range of models aimed at combining style and sophisticated needs, all characterized by Gucci’s style and unmistakable iconic elements. GUCCI eyewear collection incorporates a vintage yet contemporary feel, with the unmistakable icons that made GUCCI a luxury leader.

The world's most popular name in sunglasses and eyeglasses. Timeless, authentic, and genuine, the Ray-Ban collection remains true to its classic heritage, while continuously evolving to meet today's fashion demands. Ray-Ban sunwear: Provides timeless style with models like the classic Wayfarer and Aviator. Offers exciting new styling innovations in keeping with today's contemporary urban fashion. Effortlessly blends high-tech design, lenses and materials in innovative inspired styles. Features the latest polycarbonate lenses, as well as the popular G-15 glass lens, ensuring maximum sun protection and only the finest materials. Nationwide, from the hills of Hollywood to small-town USA to the streets of Manhattan, Ray-Ban is recognized as the sunglass brand that America loves.

The HUGO BOSS Brands encompass all key fashion areas, ranging from the classic clothing, evening and leisurewear to functional sportswear and complementary accessories. Licensed product such as eyewear, watches, fragrances and cosmetics further enhance the collections. Hugo Boss - the name denotes success, perfection and style that transcends international borders. Hugo Boss eyeglasses eyewear represent the masculine, sporty style of a cosmopolitan success orientated personality. The eyeglasses eyewear frames combine clear lines, distinctive shapes and authentic character with high quality materials and innovative Hugo Boss technology.

Modern eyewear for the urban soul Embodying all the energy and spirit of New York, DKNY sun and ophthalmic styles are fun and eclectic, created for urban, fashion-conscious men and women with multifaceted lifestyles. The DKNY collection: Presents a modern design attitude. Blends a shared vision of classic and modern with sleek yet bold styling. Features geometric shapes in dramatic new proportions. Includes weightless metals and colorful sculpted plastics. Inspired by a city where self-expression is the only rule, DKNY eyewear and sunwear brings a unique design perspective into sharp focus. The DKNY collection is all about style, function and fit.

Today a worldwide mega-brand and the footwear industry's leading manufacturer, Nine West was founded in 1977 by Fisher Camuto, a wholesale producer of high-quality and moderately-priced Brazilian footwear. A focus on style, choice, quality, and value propelled the company towards an incredibly successful future. Today owned by Jones Apparel Group, the company boasts 1,000 retail stores globally.

The Nine West brand has outstanding consumer awareness-over 54 percent of consumers recognize the brand and more than 41 percent own a pair of the company's shoes. While footwear is certainly their forte, Nine West has expanded into other categories to ensure their customer is "Dressed to the Nines". Today the company also offers handbags, jewelry, accessories, apparel, and luggage.

Our Nine West consumer is a fashion savvy, image conscious 18 to 54 year old who is a multi-dimensional goal-oriented woman. She has a sense of style that is easily expressed by the new trends in fashion. Because she has an ageless style, the Nine West woman is a price sensitive smart shopper looking to obtain value in her purchases.

With the recent addition of Nine West Girl, an eyewear collection fashionably designed for the 8 to 14 year old, the introduction to the Nine West world begins early. That's why the Nine West Eyewear collection is right for her.

Because we offer eyewear for a multidimensional person, the Nine West Eyewear collection is positioned to present today's styles with a sharp, edgy contemporary attitude tied into a clean design element. All at an attractive price point.

The Nine West design philosophy of "fashion first" applies to all product categories including eyewear. The Eyewear offers newness, fashion and sets the standard for innovation, value and quality.

The collection features an assortment of metals and plastics in an array of fashion colors. The range showcases thin, colorful zyl double laminate frames in shapes that are suited for many faces.

Also featured are the all-trendy rimless frames - fashionable yet wearable and complements most faces. Other elements of the Nine West assortment are sleek thin metal frames with technologically innovative bowed temples for better facial feature enhancement.

Luxury with a distinct British Sensibility. NEW! Burberry's worldwide popularity spans the generations and the genders. Leveraging the strength of its 150-year heritage, Burberry today balances classic and modern design, making this a brand with everlasting appeal in both apparel and accessories. The new Burberry eyewear collection includes: Bold, oversized shapes in distinct, often provocative styles Classic icons such as the Burberry equestrian logo executed at lens corners and on temples in both sunwear and ophthalmic styles. Creative temples including a unique 'architecturally' structured design, richly embossed temples, and multi-textural looks. Tailored elegance in Men's styling with strong attention to refined details. Enduring, luxurious and widely appealing to men and women of all ages, Burberry reinterprets the tradition of classic British style in a modern and dynamic way.

The Vogue collection is designed for the young, innovative, open-minded consumer.

Young, trendy styling at a terrific price

  • The season's hottest fashion trends.

  • Creative, fun-filled shapes and dynamite colors.

  • All the optimism and energy of youth.

  • The looks in eyewear that the daring want most.

GUESS Eyewear - Sexy, young and adventurous - combines fashion fantasy with innovative designs and fashion forward trends.

Guess provides a glamorous lifestyle and portrays the energy and passion of GUESS.

GANT's history began when Bernard Gant started making shirts in New Haven, Connecticut. He quickly turned his passion for quality and design into the business of making casual sportswear. His sons, Marty and Elliot, later joined the company and maintained their father's dedication to garment craftsmanship and attention to detail. GANT is a lifestyle brand, with an American sportswear heritage, offering modern high quality casual wear with a European touch. The company's values are based on its authentic American East Coast heritage, dating back to the launch of the brand in 1949. Since then the brand has been further developed, taking inspiration from Europe in terms of fabrics, designs, and lifestyle influences. Today GANT is a truly global lifestyle brand offering a full range of clothing for men, women, and children. In addition GANT branded timewear, footwear, eyewear, fragrances and home furnishings are designed and marketed by licensees.

The Ellen Tracy woman is bold, confident, daring, and spontaneous. A 21st century woman, she cherishes the things that make her feel most alive; good friends, a loving family and new discoveries. The Ellen Tracy eyewear collection is rooted in the brand's iconic American heritage and offers superior workmanship, classic shapes and exquisite fitting details, tailored to her particular needs. The Ellen Tracy collection is specifically designed to appeal to the Ellen Tracy consumer, women with polished style who appreciate high quality designer fashions. This collection offers sophisticated, elegant and creative fashion sensitive to the patient's needs, luxurious, polished styling with "touch me" textures, harmonious use of color and materials, original designs and modern detail treatments with subtle embellishments.

Elk Grove Optical


Mon   10-7

Tue-Fri   10-6

Sat  9:30-1

Sun   Closed


Vision Central


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